About us

I formed Keepabeat in 2007.  My name is Sam Mackay and I’m a fully qualified Lifeguard and First Aid Trainer.

I had a passion for teaching first aid and worked for several training companies on a freelance basis. I trained delegates from a wide range of backgrounds, including blue chip companies like House of Fraser, Sainsbury’s and Starbucks, but also local Childminders and Nannies.

I developed as a trainer and realised that this was so much more than just a “job”.

After having my daughter Ruby in 2012 my focus changed a little, however, it was very fortunate that I had learnt all those basic life saving skills, as Ruby certainly tested my knowledge!

Realising that many Parents wouldn’t know what to do, or how to deal with a First Aid emergency, made me determined to pass on that knowledge. So, a new passion was born and teaching Parents, Grandparents, Aunts, Uncles, Babysitters, Childminders and Nannies basic first aid was my new mission.

Working from a laptop in the front room and a car loaded with manikins, I worked hard to spread the KeepaBeat message, delivering Parent sessions and First Aid at work courses all over the UK.

It soon became clear that I couldn’t do it alone! 

In 2016 KeepaBeat joined WOW World Group Ltd to develop KeepaBeat in to a Franchise opportunity so that we could deliver sessions and courses across the whole of the UK! 

If you are interested in either running your own KeepaBeat business or becoming a trainer for your local KeepaBeat please visit our KeepaBeat Franchise page here!