WHY KEEPABEAT
More Than a Business — A Mission
Every year, thousands of parents face emergencies without the confidence or training to respond.
KeepaBeat was created to change that.
Founded by first aid expert Sam Mackay and now part of the WOW World Group, KeepaBeat delivers engaging, memorable first aid education for parents, carers, nurseries, schools and children.
As a franchise partner, you’ll build a meaningful business that genuinely impacts families in your community.
WHAT YOU’LL TEACH
Award-Winning First Aid Programmes
First Aid for Parents & Carers
Our signature 2-hour course teaching essential paediatric first aid in an engaging, practical format.
⛑️ Suitable for expectant parents, grandparents & carers
⛑️ In-person and online delivery
⛑️ From £25 per learner

First Aid for Weaning
Short, confidence-building sessions focused on choking prevention and baby safety during weaning.
⛑️ Ideal for new parents
⛑️ Flexible online or face-to-face delivery
⛑️ High demand with baby groups and nurseries
Dinky Medics (Ages 3–5)
Fun, interactive first aid sessions designed for younger children through roleplay and hands-on learning.
⛑️ Perfect for nurseries & pre-schools
⛑️ Memorable, play-based learning
⛑️ Family and nursery session formats
Junior Medics (Ages 6–11)
Interactive first aid education helping children build confidence and real emergency response skills.
⛑️ Great for schools & after-school clubs
⛑️ Scalable group sessions
⛑️ Designed to make learning unforgettable

WHY FRANCHISEES CHOOSE KEEPABEAT
Everything You Need to Launch Successfully
When you join KeepaBeat, you receive:
✅ Exclusive protected territory
✅ Complete business training
✅ Paediatric first aid instructor training
✅ Session lesson plans & manuals
✅ Full branded equipment pack
✅ Marketing & PR support
✅ Booking systems & franchise website
✅ Social media support
✅ Access to WOW World Group partnerships
✅ Ongoing mentoring and development
No previous training experience required.
THE WOW WORLD GROUP ADVANTAGE
Backed by One of the UK’s Leading Child Development Networks
KeepaBeat is part of the WOW World Group — home to trusted family brands including Baby Sensory and Mini Professors.
This gives franchisees access to:
- Existing parent communities
- Collaborative marketing opportunities
- WOW Centres across the UK
- Cross-referral opportunities with established programmes
Over 40,000 babies attend WOW programmes every week in the UK alone.
FLEXIBLE BUSINESS. REAL IMPACT.
Designed Around Your Lifestyle
Run sessions around your family and personal commitments while building recurring revenue streams through:
- Parent workshops
- School programmes
- Nursery partnerships
- After-school clubs
- Family events
- Retail product sales
- Future advanced course expansion
As your business grows, you can even add trainers and scale your territory further.
YOUR FRANCHISE JOURNEY
Let’s Explore Whether KeepaBeat Is Right for You
Every franchise journey begins with a discovery call.
This gives us the opportunity to:
- Learn about you and your goals
- Share how the franchise works
- Discuss territories and availability
- Explain investment and startup costs
- Answer your questions openly and honestly
We’re looking for passionate people who genuinely want to make a difference in their community.


WHO WE’RE LOOKING FOR
Is KeepaBeat Right for You?
You don’t need previous teaching experience.
We’re looking for people who are:
- Passionate about helping others
- Confident communicators
- Motivated self-starters
- Great with families and children
- Excited to build their own business
- Community-minded and enthusiastic
If you want flexibility, purpose and the chance to make a genuine difference, KeepaBeat could be the perfect fit.
TESTIMONIAL
Joanne KeepaBeat Franchise Owner (South West Yorkshire)
"Starting this business was the best decision I could have made for me and my family, the first time I met Sam someone passed us and said 'oh you're the KeepaBeat lady' to her and I thought how nice that must be, recently I was at a local event and someone came to me and said 'oh you're the KeepaBeat lady' and my heart swelled with pride"
Ready to Build a Business That Matters?
Join the growing KeepaBeat network and bring life-saving skills to families in your community.
